Upper Midwest Auto & Truck Recyclers Convention and Trade Show
April 8, 9 and 10th over 300 recyclers, vendors, and industry professionals gathered at the Holiday Inn Select Hotel and Conference Center for the Upper Midwest Auto and Truck Recyclers Convention and Trade Show in Bloomington, MN. The event was hosted by the Automotive Recyclers of Minnesota and the Concerned Auto Recyclers of Wisconsin. Events throughout the weekend included yard tours on Thursday and Friday, a Host/No Host dinner on Thursday evening. On both Friday and Saturday there were seminars/training and a trade show. Friday evening all in attendance enjoyed a live auction and valve cover races.

Yard tours
The event kicked off with 7 recycling yards offering tours of their facilities on Thursday and Friday. This provided an opportunity for fellow automotive recyclers to share information on operations, storage, and handling of materials.


Host/No Host Dinner
Out of town visitors could participate in a Host/No Host Dinner on Thursday evening where they could participate in an evening out on the town with members of the ARM association. Several restaurants were available to choose from.

Seminars
The topics at this year's event were relevant to the industry and timely. They were very informative and the speakers were first rate.

You Can't Solve What You Don't Understand

John Graci - Employers Association

This seminar focused on conflict resolution techniques that leaders could apply. He went over what he called the Creative Problem Solving Process. Steps of which were:
· Problem Definition
· Fact Finding
· Underlying Problem(s)
· Solutions
· Solution Evaluation
· Implementation Plan
· Benefits
John offered exercises that demonstrated understanding differing viewpoints and common management tactics that produce de-motivated, problem employees. Putting management on the spot and getting them to rethink their management style.

Hybrid Technology Update and New Technology Update
Craig Van Batenburg - Automotive Career Development Center
Hybrid Technology - This class was designed to help quickly and visually recognize a hybrid, the high voltage parts and render the high voltage system safe in minutes. Craig stated that the salvage industry is most at risk next to towing companies when handling cars that no one has shut down the electric system. He recommended downloading the OEM's Hybrid Safety guides off the Internet and study them well. He also advised "Hands-on" Hybrid Safety training be attended before working on any high voltage system and proper safety equipment used.

New Technology Update - Craig recapped the technologies that are here now and what he expects to be coming in the future. Fuel cells, electric, and hydrogen cars were discussed as well as Lithium Ion battery packs and how to store and handle them. Craig instructed the group on what he saw coming in the future and offered ideas on what is needed to be prepared and when.

Craig was an energetic speaker with a wealth of information. He offered up websites for more information but a good place to start would be his own at www.fixhybrid.com. His manual, 2010 HYBRID Salvage and Towing Guide plus Training Module is also available on his website.

How to Grow Your Business Using E-commerce and Social Marketing
Steve Gasser - Vivid Image
Everyone knows that word of mouth is one of the best assets in business. Getting people to recommend your business to others. For effective marketing, Steve said you need to "get people to know you, like you, and trust you." So how do you use your website to achieve that goal?

There are four elements of a successful on-line presence:
1. Website
2. A Blog
3. E-Newsletter
4. Social Media and Viral Marketing

When planning your website and social media, take steps. Don't try to launch it all at once. Steve recommends six steps:
· Plan
· Listen
· Take small steps
· Measure
· Adjust
· and Repeat

Electric Control Modules and Vehicle Monitoring and Diagnostic Systems
Louie Nelson - Advanced Training Systems
Louie shared with the attendees to his seminars the complex methods required in testing the keys and reprogramming of the security systems for GM, Ford, and Chrysler theft preventions systems.

Judging by the reaction of those in the crowded room, the facts and information shared by Mr. Nelson, they were impressed by his simply amazing knowledge of the complexities of electronic control modules.

Auction
The bidding was fast and furious and very entertaining as Bill Morrison from Morrison's Auto Salvage kept the action going. Serving as auctioneer, Morrison got top dollar for yard art such as bird houses, jack car, chess sets, and a crankshaft/tire table with a bottle of UV Vodka & shot glasses set in a GMC hub. Framed prints, Minnesota Twins and Milwaukee Brewers paraphernalia, tools, and trips brought top dollar during the event. The highlight item was a 350 Chevy Engine Grill which went for $2900.

Valve Cover Races
Competitors lined up the race entries for the Valve Cover Races sponsored by Miller Compressing. The winners were:

Stock Class
1. Jim Wolterstorff, Dykes Automotive
2. Rick Lemke, Metro Auto Salvage
3. Cindy LaVasser, Recycled Parts Plus

Custom Class
1. Rick Lemke, Metro Auto Salvage
2. Jim Wolterstorff, Dykes Automotive
3. Shannon Holmes, Holmes Automotive

Show & Shine
Shannon Holmes, Holmes Automotive

The 2010 Upper Midwest Auto & Truck Recyclers Convention and Trade Show was a very successful event. It was well attended, entertaining, and informative. Thank you to our sponsors, speakers, members, and attendees; we could not have held such a successful event without you!

See you next year at the Washington County Fair Park in West Bend, WI, April 29 & 30, 2011.